ARTISANS
Overview
Artisans is a high-end, elegant, luxurious men’s care center serving high-quality hair cuts, massages, Moroccan bath services, and more. It presented itself as a high-status place for Saudis who search for a place to present themselves.
Problem
The men's care industry encounters challenges such as gender stereotypes that deter self-care, limited product options, stigma around grooming, pricing disparities, and difficulties in accessing products. Promoting a holistic, luxury, elegance approach to self-care.
Solution
In 2022, a group of skilled people arrived in Jeddah, introducing a new era of men's care services designed to instill the confidence men seek in their appearance and well-being.
Brand Attributes
Customers
How would you describe the target client?
-High end Saudis
-Alpha community
Tone/Voice
How do you want to sound to your users?
-Welcoming
-Modern
-Elegant
End Benefit
Why do your users need you?
-High & good quality services
-Unique experience
Brand Identity
How would the target audience describe you?
-Elegant
-Modern
-Elite
Look & Feel
How do you want your customers to perceive your brand?
-Unique
-Elegant
-High end quality
Point of difference/X Factor
How are you different & what makes you memorable?
-High end Saudis
-Alpha community
Brand Core
Mission
Provide the Saudi community the best memorable, elegant, & relaxed experience in men’s care world in the Saudi kingdom
Vision
To be the leading men’s care center in Saudi Arabia
Purpose
How do you want to sound to your users?
Logo Concept
The logo is based on two 'A' combined upside down intersecting to give the elite craftsmanship and superior quality feeling to Men's care services as the name Artisans means
